Gayles Wigs 'N' Things was founded in 1950 in the Church Street area of Norfolk, Virginia by husband and wife team Sam and Lillian Snyder, who were childhood sweethearts. The business began as Gayles Junior Department store selling everything from clothing to toys and quickly branched out into wigs.
In 1975, the Snyders moved Gayles to its present location in the Historic Ghent section of Norfolk, renaming it Gayle's Wigs 'N' Things. At this location, Sam and Lillian added ladies hats to their growing inventory of wigs.
The Snyders' son Steve and his wife, Anne, joined the business in 1980 and the 4 Snyders grew Wigs 'N' Things into the largest wig and hat retail store on the East Coast. Today, Steve, Anne, and their children are carrying on the family business.